GENERAL INFORMATION AND ANTECEDENTS OF THE ASSOCIATIVE GROUP
 

The Grouped Unit of organic product Export has been form like part of the set of promoted activities in the program of USAID EXPRO, as it is the one to create international distributors, as one more form to accede the international markets.

This process of grouping began in July of 2004 where interviews with most of the companies of the sector with the object of measuring their potential of export were maintained, as well as its aptitude towards the enterprise collaboration.

Later, a workshop was made where the minimum bases of work with the object of being able to continue with the conformation of the distribution company were determined, and to also make a process of natural selection and identification of the companies that could collaborate with each other.

The following step was to develop all the aspects of details of organization and operability, in order to lay the foundations for a formal and lasting agreement.

At this moment it is counted on the following companies that form the distribution company and that are arranged to undertake international commercial activities jointly:


Proinca S.A. de C.V.
Productos Naturales Shuchil
Pan San Antonio
Cultivar, División de Proserquisa de C.V.
Botanikal S.A. de C.V.
Agroindustrias Moreno
Alma de Añil

The NUB has defined their basic intention that is the guide or mission of the company.
 

PROPOSITO BASICO
NUB NATURAL AND ORGANIC PRODUCTS
 

"To create a distributor company that offers a diverse supply of organic and natural products directed to the outer market"
 

On the other hand the objectives that have drawn up are the following ones:
 

SPECIFIC OBJECTIVES

1. To offer products of quality in its majority certified or in process of being it.
2. That the products can arrive at the segments of market constantly, with constant innovation, excellent design and at competitive prices.
3. Profitability of the company through time.
4. To establish a portfolio of clients and prospects.
5. To participate in fairs, to elaborate a catalogue and a Web site.
6. To stay in the constant search of integration and the understanding between the members of the company.
7. To maximize the income and special attention to the expenses.
 

In the definition of the market and the type of client who will be approach the group agreed in the following definitions:

DEFINITION OF THE CLIENT
Urban professional people of both sexes that look for a healthful alternative, of middle-class upwards.
 

CHARACTERISTICS
Adults with spending power, academic, very conscientious level of its health and environment.
 

REASONS OR FACTORS OF PURCHASE
Taken care of health, social and environmental conscience, demanding of quality in which it consumes.
 

As far as the type of products that had to conform the UAE, taking into account the world-wide market, as well as the productive capacities of the companies concluded in including or trying to count on products whose channels of distribution were similar or alike, in view of which this would be an efficient form to arrive to the clients.